Fundamentals of the AromaMarketing  

It is estimated that up to 80% receive certain incentives for a specific area or thing is the smell (Fischetti 1996). This is consistent with the opinion saying that scents have a powerful effect. Smell and taste are interrelated, and 90% of what is commonly called taste is dependent on simultaneous olfactory perception. Thus the question arises whether it is possible to shape the image of emotional impact of the environment through the sense of smell?

Aromamarketing

AromaMarketing is the craft of skillful use of knowledge about the impact of fragrances on human behavior and reactions. Marketing is the science which examines the processes and motivations that induce a person to meet their material and spiritual needs through purchases. In the eighties revealed that emotional states are an important factor influencing the choices. It is believed that the individual experiences related to the purchase of an impact on the choice made by the customer more strongly than the quality and type of range, or even the height of its price. It is commonly believed that the most important senses are sequentially: sight, hearing, taste and in the next order the sense of smell and touch. Smell is the primordial sense of living organisms, it allows us to distinguish good from bad food. The fruit may look encouraging for eating, but the odor can deter us from that thought. According to these criteria, we need a lot of attention in creating an atmosphere in particular place.

In the construction of the atmosphere, we consider five dimensions:

• Visual – the appearance of objects, lighting, color.
• Auditory – the intensity, height and speed of sound.
• Olfactory – the nature and intensity of odors.
• Touch – the touch contact.
• Taste – the nature and intensity of taste sensations.

Aromabranding

An image of the company or product is a combination of physical characteristics and subjective feelings of the client. The brand name is information that is intended to help identify companies or products among a large number of others, often presented the same quality. The smell, which is a novelty in conjunction with the product brand, allows the positioning of the company, gives it the value that others could not achieve.

It is possible to add fragrance to the product and associate it with positive emotions?

Yes, one of the natural smells closely associated with the product and positive emotions is the smell of fresh bread or morning coffee. Nowadays, a variety of products are tightly packed, the producers turned their attention to the packaging - its color, shape, etc. Now, we can distinguish the product better, cause it will be smelled on the shelf, despite the hermetic packet. We know how difficult it is to resist the temptation to buy bread, when he felt the fresh smell. The same reaction can be used in our daily work. Perfume work extremely strong (so consciously and subconsciously), evoke reactions and evoke emotions associated with that smell. So why not develop its own smell, associate it with positive emotions created by the purchase or possession of our product or service?